Dr. Yonatan Vanunu

I am an Assistant Professor of Marketing at the Coller School of Management, Tel Aviv University, with a dual affiliation to the Sagol School of Neuroscience. My research lies at the intersection of decision-making, attention, and consumer behavior. Specifically, I study the cognitive processes that shape judgments when people face overwhelming amounts of information, and the shortcuts they adopt to simplify complex decision environments—a challenge that is increasingly common in today’s marketplace. My research spans a range of topics, including numerosity judgments, selectvie attention, heuristic decision strategies, risky choice, and consumer behavior.